Clothing Brand Jufure Introduces “The Blue Powder Cap”

Popular Gambian clothing brand Jufure, founded by Musa Njie, has announced the upcoming release of a new addition to its stylish lineup - The Blue Powder Cap. This new piece seeks to blend fashion with cultural nostalgia, offering a unique item rooted in cherished African traditions.

The Blue Powder Cap looks set to be introduced by Jufure | Photo credit: Musa Njie

Revealing the cap, Mr. Njie shared the inspiration behind its distinct color and name:

“Introducing the Blue Powder Cap.

This cap is inspired by the blue powder our mothers and sisters in Africa have used and still use to make our clothes look fresh and beautiful. I remember during my school days, my mom would wash my clothes and finish them with blue powder before hanging them under the bright African sun. That memory, that beauty, is the story behind this color.”

The Blue Powder Cap not only stands out with its vibrant hue but also serves as a tribute to the timeless rituals of care and presentation that are deeply rooted in African households.

According to Mr. Njie, the cap will be available for order soon on the official Jufure website.